Y-3 - S/S 2016

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"I've been doing this 13 years already. At the beginning moment I was inspired by sneaker culture. At that time I felt like I became too far from street. I was looking for how to come back to street. Then I hit the sneaker. And I made a phone call to Nike. They gave me a very proper answer: 'Thank you very much, Mr. Yamamoto, but we are going never to fashion, we are going only to sportswear.' Very nice answer: 'OK, thank you very much.' Then I called Adidas: 'Why don't you work with me because I am interested in the sneaker.' Instantly they said yes. And then, like after seven or eight years, Y-3 outfit became a little bit boring. Casual outfit. So I felt, this is not my job. We should stop or continue—we had an argument, inside company. But finally we arrived at continue—[but] if continue, we should do something more sport in spirit, because in the world there are so many people who are motorcycling, jogging, and their wear is very attractive even if they are using terrible color like neon yellow. Functionality. So I told my team of Y-3, 'Let's go back to sport.' This collection should be motion and action."

Reference and full collection: Style.com



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