A covert agent or mercenary in feudal Japan who was specialized in unorthodox warfare was known under name Shinobi (ninja). Also known for their great skills and simple, plain and lightweight clothing they have inspired two artists and fashion designers, Mike and Julia Zubik. In 2010 Russian designers created brand under name SHNB [ShiNoBi]. I made small interview with Mike and Julia on the occasion of the presentation of their new collection for 2013.
1. Can you tell us a bit about your background, how did the label “SHNB” originate?
Before creating a brand Julia and me performed in expressive live paintings. At some point we came with an idea of creating a theatrical costume show. We started developing the idea and were so happy with the result that decided to move on and do it for living. That’s how our brand was created along with the first clothes prototypes.
2. How did you come up with the idea to combine something Asian, simple and minimalistic with futuristic details?
I used to be a sci-fi concept artist and it influences everything I've been doing. Asian culture provides an immense inspiration for the concept artists. We work hard, growing up constantly, but Asian concepts with futuristic details are still the fundamentals of our style. --- continue